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becks sapphire installation

Beck's Sapphire with artist Moritz Waldemeyer created a unique installation piece showcasing the Beck's Sapphire bottle, featured at pop-up locations in LA, Chicago and NYC thru February.

Sapphire is the newest entry in Beck’s beer family: a fresh flavor together with a new bottle image inspired by the rarest gemstones. The product is being introduced around the United States throughout 2013. A series of pop-up locations – starting January 17th in Los Angeles, Santa Monica Boulevard– are chosen to day-view the new beer to the American public.

Read more about it here.


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